Strategy-driven

Marketing Automation

on the premium technology basis Evalanche

Evalanche setup in gold standard

Our goal is to implement strategy-driven marketing automation and lead management scenarios based on the premium technology Evalanche in order to create the best possible added value for our customers. For more than 10 years now, we have been dealing with and specializing in the requirements of companies in the field of lead management and marketing automation.
Evalanche offers excellent conditions to effectively and reliably drive this technology-driven topic forward.

With good reason, our partners and customers trust our Evalanche setups in the Gold standard..

Not every step goes in the desired direction. But in total, it must go in the desired direction.

With the knowledge of the starting point, goals can be envisaged, examined, sharpened and defined. With the help of a vision, the concrete implementation can be aligned and permanently checked in all parts with regard to the superordinate goal.

A strategy that does not turn into work is useless.

Consistent derivation of tasks and implementation of requirements ensure a setup aligned with the strategy with desired effects.

Automation always has scalability in mind.

In the field of marketing automation and lead management, processes ideally do not grow in a linear fashion, but at a faster rate.

This means that digitization projects with long-term prospects of success require particularly lean structures that can be maintained and controlled with a clear effort and few resources.

We therefore believe that it is essential to work with as few redundancies as possible in structural and functional components in such fast-growing, scaling processes. This is the only way to ensure sustainable operation of the process.

"The good in the potty, the bad in the croup".

The next step will be to optimize the tried and tested. The initial setup has created a good basis for further development. From now on, the degree of standardization and automation can be successively pushed forward.

Our goal is to implement strategy-driven marketing automation and lead management scenarios that create real value for your customers.

They are designed from the outset to remain sustainably expandable and thus grow with requirements without losing controllability with few resources.

Philosophy

The principle of parsimony

Marketing automation and lead management present immense challenges to companies.

Which instruments help to successfully support the complex implementation project?

Parsimony

Case Studies

We would be pleased to give you an insight into our work.

Good harvest

How an agricultural machinery sales company introduced lead management.

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Kverneland Group Deutschland GmbH

With Evalanche to the industry pioneer in online communication

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Brandmaker GmbH

Native integration of a marketing automation layer for the BrandMaker marketing operations platform

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Integration of headless MA platforms in digital marketing and sales topologies

Answers to current challenges in digital marketing

Request whitepaper here

Uncompromising

Evalanche integration approaches for the most diverse requirements

Coupled

The architecture of coupled MA systems couples the application backend or backend management portal and the code base with the front-end presentation and functionality.

Application areas

Decoupled

Unlike a coupled MA system the decoupled MA system uses a separate infrastructure for the backend and delivery. An API connects the backend and the frontend of the application.

Application areas

Headless

A headless architecture completely separates the backend from the frontend and allows partial or functional complexes to be controlled from external applications via an API.

Application areas